TO EVERY IDEA ITS OWN INTELLIGENCE.
AI DOES NOT DECIDE. WE DO.
CRACK is a creative production and AI engineering company. We design bespoke systems that bring the most ambitious ideas to life.
CREATIVE PRODUCTION × AI ENGINEERING ↓
GENERATING IS NOT PRODUCING.
Today, almost anyone can generate a spectacular image.
But producing that is something else entirely.
It means having a vision. An intention. A standard of excellence.
It means knowing exactly what you want to convey, and never letting technology make the decisions for you.
WE DO NOT ASK AI WHAT IT CAN DO.
WE TELL IT WHAT WE WANT TO DO.
But producing that is something else entirely.
It means having a vision. An intention. A standard of excellence.
It means knowing exactly what you want to convey, and never letting technology make the decisions for you.
WE DO NOT ASK AI WHAT IT CAN DO.
WE TELL IT WHAT WE WANT TO DO.
ABOUT CRACK
STORYTELLERS × GEEKS.
ONE PRODUCTION COMPANY.
THE STORYTELLERS
20+ ans de création et de production publicitaire.
20+ ans de création et de production publicitaire.
THE GEEKS
AI engineers and architectures on the service of the image.
THE STORYTELLERS
20+ years of production and advertising creation.
CRACK was born from the meeting of two worlds.
On one side, over twenty years of conceiving and producing films for brands.
On the other, AI specialists capable of building the systems needed to push beyond the limits of traditional production.
Creatives imagine. Engineers make it possible. Together, we produce.
CREATIVITY LEADS. TECHNOLOGY FOLLOWS.
OUR APPROACH
LESS TALK. MORE PROOF.
Ideas, films, images. And different ways to bring them to life.
Ideas, films, images. And different ways to bring them to life.
01/ AI PRODUCTION
02/ HYBRID PRODUCTION
PRODUCTION
TRADITIONNELLE
Un tournage est conçu pour produire un nombre défini d’images et de versions.
Mais chaque adaptation mobilise à nouveau équipes, décors, casting, temps de production et budget.
IA
PARTICULIER
Un prompt permet de créer une image.
Mais chaque nouvelle demande nécessite un nouveau prompt. Le cadrage change, les détails évoluent et la cohérence de la campagne se perd.
PRODUCTION
CRACK
CRACK réunit contrôle et échelle.
Une même campagne peut vivre sur plus de formats, de plateformes et de marchés, tout en gardant la même direction créative.
01
02
03
OUR DIFFERENCE
WE DON'T JUST USE AI.
WE ENGINEER IT.
An ambitious idea should never be constrained by the capabilities of a piece of software.
That is why we design our own AI production pipelines, assembling and tailoring the best technologies for each individual project.
Our craft is not about mastering a tool.
It is about mastering the result.
That is why we design our own AI production pipelines, assembling and tailoring the best technologies for each individual project.
Our craft is not about mastering a tool.
It is about mastering the result.
PROMPTOLOG
AI CHANGES EVERY WEEK.
SO DO WE.
SO DO WE.
PROMPTOLOG
AI NEWS
PROMPTOLOG is CRACK’s monitoring and research lab.
We continuously test new models, methods, and use cases before integrating them into our production systems.
We continuously test new models, methods, and use cases before integrating them into our production systems.
Because our expertise is not about mastering a piece of software.
It is about knowing which technology to use, how to control it, and how to integrate it into the right pipeline.
Promptolog shares a portion of this research: benchmarks, field tests, and analyses.